SMART Goals Template (Click on the template to edit it online) They are the only way to measure the success of the effort your marketing team is putting in.īased on your current performance and your marketing objectives, your goals might change, but make sure that they align with the SMART goal criteria. Now that you know where you stand in the market, it’s time to define your marketing goals. To create a brand asset scorecard template for Marketing Plan: The Brand Asset Scorecard (Click on the template to edit it online) This way you can derive a score that indicates the relative strength of your brand against your competitors. The Brand Asset ScorecardĬompare your brand with the average brands in the market by scoring each of the following five brand asset categories using a 20-point scale with a maximum possible score of 100. Keep these in mind when you are setting your marketing goals. Hence, your brand positioning should resonate with your consumers, can be delivered by you and should be different from that of your competitors. You can figure this out with the help of the competitor analysis you did earlier. Understand how your competitors are positioning their brands in the market.Again refer to the SWOT analysis you did of your product. Understand what your brand’s capabilities are.The target market research you did earlier will help you with this. Your brand position is how you want your customers to perceive your brand. To create a competitor analysis template for Marketing Plan: Competitor Analysis Template (Click on the template to edit it online) Once you conduct research, gather and analyze data on your competitors, you’d be able to understand whether you are a leader or a follower in the market. The information you collect can be used to build effective strategies to improve your competitive advantage. This is where you identify your top competition, assess their strengths and weaknesses and analyze their marketing strategies in the market. Create a visual template for easy reference.Capture buying behavior and decision-making process.Document preferred channels and information sources. ![]() To create a buyer persona template for Marketing Plan: Buyer Persona Template (Click on the template to edit it online) You can refer to these whenever you are developing a marketing strategy. Using the data you collect, create several user personas based on user segments. How old are they? Are they employed? What are their interests? While you need both quantitative and qualitative data on your customers, you can collect them via email surveys, direct interviews, questionnaires, and research. Identify opportunities (external factors).Įverything – from what words you use to communicate your message to what marketing channels you use to promote your product – depends on who your customer is.Evaluate weaknesses (internal factors).To create a SWOT analysis template for Marketing Plan: SWOT Analysis Template (Click on the template to edit it online) Once you understand your product in terms of these four areas, it’ll be easier to understand your market position. With your team and a SWOT analysis, this will take only a few hours. This is where you look into the strengths, weaknesses, opportunities, and threats associated with your product. When understanding your current market position, there are a few things that you need to look into Understand Your Product Pricing, promoting and creating brand messages, all depend on your current market and your position in it. Understand Your Current Market and Market Position Ready to Create Your Own Marketing Plan?.Advanced Strategies for Experienced Marketers.Set a Budget for Your Marketing Activities.Understand Your Current Market and Market Position.Below, we’ve covered the steps you need to follow when creating a marketing plan that will help you attract potential customers to your product and services and convince them to buy. ![]() Want to make costly marketing errors and waste time and resources? Start without a marketing plan.Ī marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus and direction in all their marketing efforts.Ī good marketing plan is backed by research and facts.
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